Submitted by christinechen on Tue, 01/07/2014 - 15:14
Charlie Mathews' lecture at Fudan University on Green Marketing included a lecture on the China Dream and how all companies can promote sustainable behavior. This was then followed by a group activity asking students to choose a brand and help them create a green marketing campaign that promotes a sustainable lifestyle.
Submitted by christinechen on Wed, 01/01/2014 - 00:00
2014-01 Shanghai Daily "People Who Walk the EcoWalk"
As dangerous smog smothers Shanghai and other cities, soil contamination sows worry, and food safety scandals erupt, some people are doing more than lamenting: They are changing their lifestyles and urging others to live more sustainably.
Through the theme of Innovation through Collaboration, the Symposium convenes business leaders, scientists, NGOs, renowned thinkers and policy makers, with the express aim of forging partnerships that drive collaborative actions and innovations to address pressing environmental challenges. With a mix of keynotes, panels and discussions, we will share expertise on marine conservation, energy security, water conservation, sustainable tourism, waste management and threatened biodiversity. Peggy Liu attended the 2013 symposium.