Carbon War Room
Founded by JUCCCE Honorary Board Member Sir Richard Branson, The Carbon War Room harnesses the power of entrepreneurs to implement market-driven solutions to climate change. The world needs entrepreneurial leadership to create a post-carbon economy.
The War Room’s unique approach focuses on bringing together successful entrepreneurs, business leaders, policy experts, researchers, and thought leaders to focus on market-driven solutions.
Our approach is to identify the barriers that are preventing market-based scale up of climate change solutions and thereby perpetuating the status quo. In addition to technology and policy gaps, these barriers include principal-agent problems, information gaps, and lack of common standards or metrics.