(see shorter bio)
Peggy Liu, Chairperson of JUCCCE, is internationally recognized for her expertise on China‘s sustainability landscape and for fostering international collaboration with China. JUCCCE is a non-profit organization dedicated to accelerating the greening of China, because a green China is the key to a healthy world. JUCCCE is a leader in creating systemic change in sustainable cities, sustainable consumerism and smart grid, and most noted for its multi-sector convening power.
Key JUCCCE milestones: holding the first public dialogues between US & China on clean energy, introducing Smart Grid to China, educating over 800 Chinese government leaders on how to build sustainable cities, creating the China Dream initiative to reimagine prosperity for sustainable consumerism.
She is also an executive advisor to Marks & Spencer, as well as an advisor to the World Economic Forum Project Board on Sustainable Consumption, and Volans. She is a member of the FTSE Environmental Markets Committee, and a Thought Leader at Criticaleye. She served as a sustainability advisor to HP in 2013, a member of the World Economic Forum’s Global Agenda Councils on Sustainable Consumption 2012-13 and on New Energy Architecture 2011-12, and an energy adviser to the Clinton Global Initiative in 2008.
As one of the leading green voices in China, Peggy was honored as a World Economic Forum Young Global Leader, the Hillary Step for climate change solutions in 2012, a Time Magazine Hero of the Environment in 2008, the Hillary Laureate of 2010 for climate change leadership, a Forbes "Women to Watch in Asia" in 2010, a Huffington Post "Greatest Person of the Day" in 2011, one of China’s top 50 innovative business leaders by China Business News Weekly in 2012. In Chinese press, she has been recognized as a green leader on covers and in features such as Oriental Outlook ("China Dream"), Global Times (“Green Goddess”), Beijing Tatler (“Green Miracle”), The Guardian ("Climate Change Abolitionists"), Vogue China ("3 Women Who Better the World"), Psychologies (“10 Green Handkerchiefs award”), Madame Figaro "Top Life" award 2012, Jessica (Most Successful Women 2013), L’Officiel ("China's Most Successful Women" 2014), Elle, Good Housekeeping, Rui Li, Southern People Weekly, Shanghai Daily, The Bund, 21st Century Herald, China Daily, QQ, Sohu.com.
In 2007, Peggy organized the MIT Forum on the Future of Energy in China from which JUCCCE was formed. This forum was the first public dialogue between US and Chinese government officials on clean energy in China. Prior to JUCCCE she was a venture capitalist in Shanghai. In the 1990's Peggy was on the cover of "Red Herring Hits" as an Internet pioneer in Silicon Valley heading Channel A, one of the earliest e-commerce companies. Other executive positions in Silicon Valley included General Manager of Consumer Applications at Zaplet, a dynamic email communications platform, and VP of Marketing at SeeUthere.com. Peggy also served as a management consultant at McKinsey, a software product manager for Internet Chameleon- the first graphical user interface for surfing the Internet on Windows, product manager for Symantec C++ and Norton OEM products, and a computer programmer.
She is a graduate of Massachusetts Institute of Technology in Electrical Engineering and Computer Science and completed a program in Global Leadership and Public Policy for the 21st Century at the Harvard Kennedy School of Government and a program at the Lee Kwan Yew School of Public Policy at the National University of Singapore.
Peggy has a passion for making the world a better place. She believes in the power of one person to inspire collaboration, that the most helpful skill is telling a good story, that cultural translators are the most important job of the next generation, and that those who can, should. Peggy is Chinese-American and resides in Shanghai with her husband and two sons.
Harvard Business Review "If Wou Want to Change the World, Partner with China" Nov 22, 2013
Ensia "China Is a Model for Going Green (Despite What You Read)" Sep 10, 2013
Huffington Post "If Trash Is Gold, China Is Very Rich" Jun 18, 2013
Huffington Post "Sustainability Needs to Move From Gloom to Hope". Mar 27, 2013
Ensia, "Sustainability is Dead" Mar 12, 2013
ABC 774 radio (Australia) "Effective environmentalism in China and globally" Nov 26, 2013
Harpers Bazaar China April 2013. A 6 page layout in a cover story on women role models "不做女强人, 只做强女人"
The Guardian March 8, 2013. "Women in Sustainability"
The Guardian Feb 26, 2013. "Gallery of Climate Change Abolitionists"
Vogue China, Sept 2012. Cover mention: "Powerful Women Who Better the World" "改善世界”的卓越女性"
Manager Magazin Cover feature: "McKinsey Alumni" Jan 2012
China Business News 《第一财经周刊》. Cover mention: "Top 50 Innovative Leaders" 聚思主席刘佩琪当选 “2012中国商业创新50人"
Discovery Channel documentary ”Powering the Future” July 2010
The China Dream. Reimagining prosperity to reshape consumption. The path to moving from conspicuous consumption to a more sustainable China Dream. (See Ensia talk or WWF Netherlands keynote video, start at 2:55)
China 101. Basic insights into how differing cultural norms affects how you should collaborate with China. The rise of China is not just a short-term phenomenon. It’s in the middle of a 40-year growth spurt. Learn how you can take advantage of this growth, rather than be taken advantage of. (Most recently for CriticalEye at HSBC in London)
Stone Soup Collaborative Leadership. A new model for training collaborative leaders and organizations to help society and institutions address today’s larger, more complex challenges. (Most recently at WEF Davos)
China is Changing From the Factory of the World to the Cleantech Laboratory of the World. How collaboration with, rather than competition against, China will bring affordable sustainable solutions to the world. (See TEDxChCh video)
Is China really going green? Beyond solar and wind manufacturing, what’s happening in China’s energy and environment scene? Does China really want to go green? Can it go green fast enough? (See See Green Mondays in London)
Cultural Bridges- the New Service Jobs. In a more global business world, cultural convening will be an important new service job to find new business opportunities. How can we help our students prepare for these jobs? (See TEDxShanghaiWmn video)
Marketing High Technology. How marketing savvy helped me get from “Internet Pioneer” to China’s “Green Goddess”. Make complex ideas understandable and attractive to the masses.
Calling Women Leaders. Why capable women’s choices NOT to lead are a surprising barrier to gender equality in the workforce.
How Women Can Change the World For the Better. Today’s global challenges need collaborative leaders to convene, facilitate, and catalyze change. How can we identify and nurture these women? What organizations do we need to surround them with to succeed?
People vs. The Earth. How rising populations are creating an unliveable world.
'What we need is 100 Peggy Liu's all over the world. If that were to happen, we would be on the path to a sustainable society."
- Nobel Laureate, Chairman of IPCC, Rajendra Pachauri
“Thank you for your enthusiastic, focused and impressively disciplined contribution to the high-level roundtable on “Prosperity for the billions in Asia and the Pacific: Green Growth and Poverty Reduction” at the UNIDO General Conference.”
- UNIDO Director-General Kandeh Yumkella
“Peggy is an inspirational role model to many in the industry. Peggy stands out for her compelling presentation of thought-provoking ideas and knowledge of the industry. Her showmanship and positive energy make any event memorable.”
- Director, McKinsey & Co., Co-Chair Urban China Initiative, Jonathan Woetzel
"Peggy's inspiring talk on the "China Dream" at Ensia Live had the audience on the edge of their seats. We heard from more than one attendee that Peggy was the most dynamic, informative and moving speaker we've had to date. I'd highly recommend her for your next event if you need a high-level perspective on solutions to some of today's most important environmental challenges."
- Todd Reubold, Ensia Director and Founding Editor
"We had the pleasure of working with Peggy Liu at the B4E Global Summit 2011 in Jakarta. Peggy is a dynamic speaker and can address a wide range of topics relating to the environment and climate change. She has extensive knowledge of developments in China, both on the ground and at the policy level, and links this to the broader global agenda in a lively and engaging way."
- Kisha Krishna, Manager, Speaker Outreach & Content, B4E Summit
"Wow. Deeply engaging presentation from @shanghaipeggy. Chinese approach to sustainability is very interesting. #wwfnext"
- @rik_wuts via Twitter, on WWF Netherlands 50th anniversary NEXT keynote
"I T O T A L L Y agree !! RT @inaschjelderup: Brilliant speach of Peggy Liu today! #enecopulse #wwfnext"
- @Michel Groenveld via Twitter, on WWF Netherlands 50th anniversary NEXT keynote
"RT @Alinmb: I LOVED the presentation from the only woman speaker at #WWFNext Peggy Liu #SustainableConsumerism"
- @BorisJT via Twitter, on WWF Netherlands 50th anniversary NEXT keynote
"@shanghaipeggy thank you for your energy and inspiration at the Ci2013 in Melbourne. Your passion is contagious !" - @sandraaloi10
"Wow magical. I too felt that tingling when @shanghaipeggy talked about her experience when visiting the Himalayas for 1st time #ciglobal" - @grethaoost
"#ciglobal @shanghaipeggy has got me gripped with her eloquence and visualisation of China." -Kate Robertson @KMR_Adelaide 29
Peggy Liu, Chairperson of JUCCCE, is one of the leading voices on China‘s sustainability landscape and fostering international collaboration with China. She works in ecolivable cities, clean energy, and sustainable consumerism.
Peggy was honored as a Time Magazine Hero of the Environment, a Forbes "Women to Watch in Asia", World Economic Forum Young Global Leader, the Hillary Step for Climate Change Solutions, China top 50 innovative business leaders by China Business News Weekly. She is a green role model in such features as Oriental Outlook ("China Dream"), Global Times (“Green Goddess”), Beijing Tatler (“Green Miracle”), Vogue ("3 Women Who Better the World"), Madame Figaro "Top Life" award, L’Officiel ("China's Most Successful Women"), Discovery Channel ("Powering the Future").
She is an executive advisor to Marks & Spencer, a member of the FTSE Environmental Markets Committee, and a Thought Leader at Criticaleye. She served as a sustainability advisor to HP in 2013, a member of the World Economic Forum’s Global Agenda Councils on Sustainable Consumption 2012-13 and on New Energy Architecture 2011-12, and an energy adviser to the Clinton Global Initiative in 2008.
In 2007, Peggy organized the MIT Forum on the Future of Energy in China from which JUCCCE was formed. This forum was the first public dialogue between US and Chinese government officials on clean energy in China. Prior to JUCCCE she had a diverse career as a venture capitalist in Shanghai, an ecommerce pioneer in Silicon Valley, a software marketing executive, a McKinsey consultant, and a computer programmer. She is a graduate of MIT in Electrical Engineering and Computer Science and completed programs at Harvard Kennedy School and at Lee Kwan Yew School of Public Policy.