Peggy Liu, Chairperson


Peggy Liu is Chairperson of JUCCCE, a non-profit organization creating a livable China. A leading voice on China‘s sustainability landscape and fostering international collaboration with China, her work spans ecolivable cities, clean energy, reimagining prosperity, and sustainable diets
She is a Professor at China Academy of Governance and has served as advisor to Marks & Spencer, FTSE, HP, World Economic Forum, and the Clinton Global Initiative, The Hillary Institute.
Honors include Time Magazine Hero of the Environment, Foreign Policy's shaper of US-China relations, Forbes "Women to Watch in Asia", World Economic Forum Young Global Leader, the Hillary Step for Climate Change Solutions, China Business News Weekly (“China top 50 innovative business leaders”), Global Times (“Green Goddess”), L’Officiel ("China's Most Successful Women").
She appears regularly in documentaries, news and events such as Discovery Channel, BBC, CNN, TED, WEF, Voice of America.
Previously, Peggy was a venture capitalist in Shanghai, an ecommerce pioneer in Silicon Valley, a software marketing executive, a McKinsey consultant, and a computer programmer. She graduated from Massachusetts Institute of Technology in Electrical Engineering and Computer Science;she also completed public policy programs at the Harvard Kennedy School of Government and the Lee Kwan Yew School of Public Policy at the National University of Singapore. 
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Speaker Intro Peggy Liu JUCCCE

Cultural Bridges - Service Jobs of the 21st Century- Peggy Liu at TEDxShanghaiWo

Peggy Liu Eat Forum Interview

Peggy Liu at Eat Forum

Peggy's Works

  • United Nations Environment Programme "A New Way to Eat" 2015
  • Huffington Post "Kids as Food Heroes: Piloting a New Way to Eat in China" Jun 3, 2015 
  • International New York Times "Environmental Laureates' Declaration on Climate Change" Sept 15, 2014 [The 160 Signatories]
  • Ensia "A Path Forward for International Climate Talks" Jun 24, 2014
  • Harvard Business Review "If You Want to Change the World, Partner with China" Nov 22, 2013
  • Ensia "China Is a Model for Going Green (Despite What You Read)" 
  • Huffington Post "If Trash Is Gold, China Is Very Rich" Jun 18, 2013 
  • Huffington Post "Sustainability Needs to Move From Gloom to Hope" Mar 27, 2013 
  • Ensia "Sustainability is Dead" Mar 12, 2013 
  • Solutions Journal Special issue for UN Rio + 20 "Sustainable Consumerism Begins in China" June 2012
  • The Guardian Ensia "China dream: A lifestyle movement with sustainability at its heart" June 13, 2012
  • The Economist Debate on "Why China is doing more on climate change leadership than the US" Nov 2009
  • Huffington Post Debate on "Why China is doing more on climate change leadership than the US" Nov 2009 "3 Win-Win Areas for US-China Collaboration" 2009

TV: Discovery Channel documentaries "Powering the Future", "Waterfront Cities: Shanghai" and "How China Works"; CNN "On China" on Urbanization. 

Radio: ABC 774 radio (Australia) "Effective environmentalism in China and globally"

Magazine covers and features: China Business News 第一财经周刊》 "Top 50 Innovative Leaders", Oriental Outlook 东方周刊》 "China Dream", Global Times “Green Goddess”, Beijing Tatler “Green Miracle”, Vogue "3 Women Who Better the World", L’Officiel "China's Most Successful Women", Manager Magazin  "McKinsey Alumni", New York Times, Tom Friedman "China Needs Its Own Dream", Harpers Bazaar women role models, The Guardian "Women in Sustainability", The Guardian  "Gallery of Climate Change Abolitionists"


  • Is China really going green? Beyond solar and wind manufacturing, what’s happening in China’s energy and environment scene? Does China really want to go green? Can it go green fast enough? (See Hult Business School (Shanghai) "Visionary Leaders speaker series" Dec, 2013,  Green Mondays in London)
  • The China Dream. Reimagining prosperity to reshape consumption. The path to moving from conspicuous consumption to a more sustainable China Dream. (See Ensia talk or  WWF Netherlands keynote video, start at 2:55)
  • China 101. Basic insights into how differing cultural norms affects how you should collaborate with China. The rise of China is not just a short-term phenomenon. It’s in the middle of a 40-year growth spurt. Learn how you can take advantage of this growth, rather than be taken advantage of. (Most recently for CriticalEye at HSBC in London)
  • Stone Soup Collaborative Leadership. A new model for training collaborative leaders and organizations to help society and institutions address today’s larger, more complex challenges. (Most recently at WEF Davos)
  • Marketing High Technology. How marketing savvy helped me get from “Internet Pioneer” to China’s “Green Goddess”. Make complex ideas understandable and attractive to the masses.
  • Calling Women Leaders. Why capable women’s choices NOT to lead are a surprising barrier to gender equality in the workforce.
  • How Women Can Change the World For the Better. Today’s global challenges need collaborative leaders to convene, facilitate, and catalyze change. How can we identify and nurture these women? What organizations do we need to surround them with to succeed?
  • People vs. The Earth. How rising populations are creating an unlivable world.  
  • TEDxSalon x Ecolivable Cities 2015
  • TED Vancouver 2014: China's 7 advantages in going green
  • TEDxOccidental Reinventing the American Dream 2014
  • TEDxCity2.0 2013: City design can shape sustainable behavior. As China invents the urban future as it builds whole cities at a rapid pace to accomodate the largest urban migration in history, it can shape cities to influence citizen behavior. 
  • TEDxShanghaiWmn 2013: Cultural Bridges- the New Service Jobs. In a more global business world, cultural convening will be an important new service job to find new business opportunities.  How can we help our students prepare for these jobs?
  • TEDxChCh 2012: China is Changing From the Factory of the World to the Cleantech Laboratory of the World. How collaboration with, rather than competition against, China will bring affordable sustainable solutions to the world.
  • “Thank you for your enthusiastic, focused and impressively disciplined contribution to the high-level roundtable on “Prosperity for the billions in Asia and the Pacific: Green Growth and Poverty Reduction” at the UNIDO General Conference.” - UNIDO Director-General Kandeh Yumkella
  • “Peggy is an inspirational role model to many in the industry. Peggy stands out for her compelling presentation of thought-provoking ideas and knowledge of the industry. Her showmanship and positive energy make any event memorable." - Director, McKinsey & Co., Co-Chair Urban China Initiative, Jonathan Woetzel
  • "Peggy's inspiring talk on the "China Dream" at Ensia Live had the audience on the edge of their seats. We heard from more than one attendee that Peggy was the most dynamic, informative and moving speaker we've had to date. I'd highly recommend her for your next event if you need a high-level perspective on solutions to some of today's most important environmental challenges." - Todd Reubold, Ensia Director and Founding Editor
  • "We had the pleasure of working with Peggy Liu at the B4E Global Summit 2011 in Jakarta. Peggy is a dynamic speaker and can address a wide range of topics relating to the environment and climate change. She has extensive knowledge of developments in China, both on the ground and at the policy level, and links this to the broader global agenda in a lively and engaging way." - Kisha Krishna, Manager, Speaker Outreach & Content, B4E Summit
  • "Wow. Deeply engaging presentation from @shanghaipeggy. Chinese approach to sustainability is very interesting. #wwfnext" - @rik_wuts via Twitter, on WWF Netherlands 50th anniversary NEXT keynote
  • "I T O T A L L Y agree !! RT @inaschjelderup: Brilliant speach of Peggy Liu today! #enecopulse #wwfnext" - @MichelGroenveld via Twitter, on WWF Netherlands 50th anniversary NEXT keynote
  • "RT @Alinmb: I LOVED the presentation from the only woman speaker at #WWFNext Peggy Liu #SustainableConsumerism" - @BorisJT via Twitter, on WWF Netherlands 50th anniversary NEXT keynote
  • "@shanghaipeggy thank you for your energy and inspiration at the Ci2013 in Melbourne. Your passion is contagious !" - @sandraaloi10
  • "Wow magical. I too felt that tingling when @shanghaipeggy talked about her experience when visiting the Himalayas for 1st time #ciglobal"‏ - @grethaoost
  • "#cisglobal @shanghaipeggy has got me gripped with her eloquence and visualisation of China." - Kate Robertson @KMR_Adelaide2

Full Biography

Peggy Liu, Chairperson of JUCCCE, is internationally recognized for her expertise on China‘s sustainability landscape and for fostering international collaboration with China. JUCCCE is a non-profit organization dedicated to accelerating the greening of China, because a green China is the key to a healthy world. JUCCCE is a leader in creating systemic change in sustainable cities, sustainable consumerism and smart grid, and most noted for its multi-sector convening power.

Key JUCCCE milestones: holding the first public dialogues between US & China on clean energy, introducing Smart Grid to China, educating ~1000 Chinese government leaders on how to build sustainable cities, creating the China Dream initiative to reimagine prosperity for sustainable consumerism, launching China's first comprehensive kids' healthy food curriculum.

She is also a Special Professor at China Academy of Governance, an executive advisor to Marks & Spencer, a Governor of the Hillary Institute, and Volans. She is a member of the FTSE Environmental Markets Committee, and a Thought Leader at Criticaleye. She served as a sustainability advisor to HP in 2013, a member of the World Economic Forum’s Global Agenda Councils on Sustainable Consumption 2012-13 and on New Energy Architecture 2011-12,  and an energy adviser to the Clinton Global Initiative in 2008.

As one of the leading green voices in China, Peggy was honored as a World Economic Forum Young Global Leader, Foreign Policy's shaper of US-China relations, the Hillary Step for climate change solutions in 2012, a Time Magazine Hero of the Environment in 2008, the Hillary Laureate of 2010 for climate change leadership, a Forbes 'Women to Watch in Asia' in 2010, a Huffington Post 'Greatest Person of the Day' in 2011, one of China’s top 50 innovative business leaders by China Business News Weekly in 2012, Shanghai Excellence Award 2014.  In Chinese press, she has been recognized as a green leader on covers and in features such as Oriental Outlook ('China Dream'), Global Times ('Green Goddess'), Beijing Tatler ('Green Miracle'), The Guardian ('Climate Change Abolitionists'),  Vogue China ('3 Women Who Better the World'), Psychologies ('10 Green Handkerchiefs award'), Madame Figaro 'Top Life' award 2012, Jessica ('Most Successful Women' 2013), L’Officiel ('China's Most Successful Women' 2014). 

Peggy is a frequent speaker at World Economic Forum and TED, and appears regularly on BBC, Discovery Channel, and other media. Watch her in: A Single Step: Journeys of Women Leaders”, "Cities Changing Diabetes", "Catching the Sun".

In 2007, Peggy organized the MIT Forum on the Future of Energy in China from which JUCCCE was formed. This forum was the first public dialogue between US and Chinese government officials on clean energy in China. Prior to JUCCCE she was a venture capitalist in Shanghai. In the 1990's Peggy was on the cover of 'Red Herring Hits' as an Internet pioneer in Silicon Valley heading Channel A, one of the earliest e-commerce companies. Other executive positions in Silicon Valley included General Manager of Consumer Applications at Zaplet, a dynamic email communications platform, and VP of Marketing at Peggy also served as a management consultant at McKinsey, a software product manager for Internet Chameleon- the first graphical user interface for surfing the Internet on Windows, product manager for Symantec C++ and Norton OEM products, and a computer programmer. 

She is a graduate of Massachusetts Institute of Technology in Electrical Engineering and Computer Science and completed a program in Global Leadership and Public Policy for the 21st Century at the Harvard Kennedy School of Government and a program at the Lee Kwan Yew School of Public Policy at the National University of Singapore.  

Peggy has a passion for making the world a better place. She believes in the power of one person to inspire collaboration, that the most helpful skill is storytelling, that cultural translators will have the most important roles of the next generation, and that those who can create a better shared future, should.